TOMMY X ZENDAYA – A CELEBRATION IN HONOUR OF THE OPTIMISM AND POWER OF WOMEN

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The long-awaited first capsule collection TommyXZendaya, created by Tommy Hilfiger and American actress and world ambassador of the brand Zendaya, was presented on the 2nd of March as a part of Paris Fashion Week 2019.

After the unbelievable success of the first five shows, TOMMYNOW Spring 2019 continued building up the unique concept “See now – buy now”. All looks presented during the show were available for immediate purchase in a network spreading over more than 70 countries. It is exactly this approach that reflects the designer’s effort to reach a maximum number of fans of the brand at different points in the world.



TommyXZendaya – an unsurprisingly good combination

Last October Tommy Hilfiger declared 22-year-old singer and actress Zendaya ambassador of the brand and co-designer for 2019. It was back then that the world held its breath, expecting something truly exceptional that was later officially called TommyXZendaya.

In fact, this has not been the first time the young actress’s name appears on the fashion world map. She was the founder of a brand called Daya, which enjoyed some success in spite of only being a short-term project.

The moment when Zendaya shoots to fame in the fashion industry, however, is definitely this collaboration with Tommy Hilfiger. In this capsule collection, the famous Disney actress has managed to represent her unique personality in a way which is truly memorable.



A show inspired by a show

Tommy Hilfiger and Zendaya draw their inspiration from the brave women of the 70s who have become icons in American pop culture, as well as from the historical fashion show The Battle of Versailles from 1973. It is exactly in the 1970s that a new generation of supermodels introduces their American sports style into the European fashion scene. And they do it with a lot of charm and charisma!



This TommyXZendaya collection is a celebration in honour of the optimism and power that every contemporary woman bears with herself. Apart from this, it is also an act of great reverence to the icons of the 70s and the age of free spirit that actually become a source of inspiration for Tommy himself to open his first store People’s Place.

The new designs that were presented were more than perfect. At the very base of the collection there stands out a hand-drawn pattern of the zodiac signs, which is accompanied by silhouettes playing with men’s attire. The dresses and sweaters radiate confidence while attractive denim designs give femininity an opportunity to take a central position on stage.



Several constellations on one stage

One reason for The Battle of Versailles show to be recreated in such an immaculate way on stage was the appearance of those brilliant supermodels who are at the very core of the fashion revolution more than four decades ago.

On the catwalk, we see Pat Cleveland, who is the world’s first dark-skinned supermodel and takes part in the original The Battle of Versailles show in 1973, Beverly Johnson – the first Afro-American to appear on the cover of American Vogue, as well as supermodel and actress Beverly Peele, who is shown on the covers of more than 250 fashion issues.

Veronica Webb – the first Afro-American woman to sign a serious contract for a major cosmetics company – Revlon – also shows up on the catwalk together with 90s supermodels Christelle Saint Louis Augustin and Debra Shaw, as well as Vogue cover star Brandi Quinones.



These incredible supermodels are accompanied by contemporary world-class talents such as Jourdan Dunn and Winnie Harlow, who have been part of Tommy Hilfiger shows for nearly 10 years now. The new wave of models is also present in the face of Anita Marshall, Thais Borges and Carissa Pinkston.

The queen of the disco of the 70s, icon of the Parisian fashion life and pop star of the 80s Grace Jones is the perfect culmination of the show.



Quite like the 70s

More than 1350 guests had the chance to enjoy these amazing fashion offers. Apart from the head-spinning looks, the fashion show also turned out to be particularly memorable with its décor and style. The atmosphere was reminiscent of a disco club from the 70s. Entering Le Théâthe des Champs Élysées, the guests went back in time. This happened through the retro arcade games, as well as the pop-up store where people could buy designs inspired by the zodiac form the spring 2019 collection. Popular music from that time and more than 70 roller-skaters welcomed the guests in the main hall, where the true magic called TommyXZendaya began.



Back to the present with innovative partnerships

While Hilfiger’s designs are inspired by events from the 70s, the world-renowned designer keeps up hand in hand with innovation. This season the brand is partnering with Unfold – an application that helps users create and share stories for social media, using a lot of options and different designs. From the 27th of February onwards, the application has offered Tommy Hilfiger fans 15 new templates that make posts even more versatile and interesting.



In this collaboration by Tommy Hilfiger and Zendaya, there is a cause, there is style, there is something old and there are a lot of new things… actually, there is everything. We don’t know about you, but we definitely expected a good collection. It turned out to be more than great! And what is yet to come? We will wait and see!




Text: Annie Georgieva

Photos: Tommy Hilfiger

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