24 SCANDINAVIAN INFLUENCERS WHO TEACH US FASHION

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Do you know what we like best about Scandinavian fashion? Variety! If you have so far thought how boring the minimalistic fashion nature of Sweden, Denmark and Norway is, then we quite bluntly tell you that you seem to have been wrong. A walk through the streets of these countries is enough to show you that people there like living their own authentic and colourful life. That would mean not following any trends, right? Well, this option also exists although we know that Scandinavians are deft at mixing their personal taste with the latest fashion trends.

Even though the Swedish Fashion Council cancelled this year’s Stockholm Fashion Week, we still have the one in Copenhagen, happening right now and that in Oslo which follows the Danish one. And this means only one thing: thousands of street style looks that we will want and we will be able to see, taking notes on Nordic aesthetics. You have noticed how issues like Vogue, Harper’s Bazaar and WWD go crazy and shower us with material for years ahead – photos, videos and tips on Scandinavian style is everything they wand and everything we want at the moments. Perhaps we feel this way because it is exactly these countries that present us with a different point of view.

We are used to seeing and hearing about the fine touch of cold minimalism on Scandinavian fashion, but the truth is that it is everything else but simple. During, but not only, fashion weeks in Copenhagen and Oslo (up until recently Stockholm as well) we witness some of the most sumptuous catwalks – the sidewalks. They become a far more discussed topic than the shows themselves exactly because of the unique and diverse style that we see there. Scandinavians seem to be living with the thought that the world belongs to them and that every morning they wake up with the idea of putting on whatever they want in order to turn it into a trend.

In this spirit and at the right time for adventurous Scandinavian fashion we decided to show you where you could find it. Nope, it is not about huge magazines who only show us the top of the top, but about different personalities that you can take for your spiritual fashion leaders for the rest of the year, too. Perhaps you are going to say that we are overdoing it? Not at all. No matter how deeply we explore into the Scandinavian manner of dressing, one thing is for sure – it will never cease to be a subject of study because it is constantly changing and ever surprising! On any winter day you might encounter a colourful flower-pattern chiffon dress with cowboy boots, just like you might a leather skirt with sneakers in the summer. The key is that Scandinavian peoples are not afraid to experiment and lovingly pick up everything new. They have that amateur style of thinking and they are constantly learning not only from big fashion brands, but also from each other.

We would like to inspire you to do the same – try new things and in order to make it easier for you, we have selected a decent number of Scandinavian fashion influencers who can guide you. Every single one of these people has something unique about their style and it is worth following them. We are gladly doing it, often in raptures!


 

 

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Text: Milla Stoyanova

Photos: Instagram

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