The participants in the TMT Expo exhibition are at the final mile in preparation for the Forum from 25 to 27 September at Inter Expo Center
Finalizing the projects, finishing the displays, appointing the team and defining the strategy of participation. This is the environment we find in the companies that will participate in the Bulgarian textile event of the Year – TMT Expo. From 25 to 27 September materials, machinery and technology in the sector will conquer the exhibition halls at Inter Expo Center.
What are the stages of preparation for participation, how important is the pre-planning stage and why is the TMT Expo an important event for the sector? We are going to try to give an answer to these questions here below and we will try to find out also at what stage of the preparations are the companies that will join the exhibition this year.
Usually the preparation for participation starts months before the exhibition. As a key point in the process, companies put planning forward. Its role is like a meticulously prepared homework. “The most important thing for our good presentation is preliminary planning”, commented representatives of the company Totem Group. And clarify: “The first stage is to decide on the machines that we will exhibit. Then we shall book the exhibition areas and prepare a plan for the equipment and the vision of the stand. ” The penultimate stage is announcing the participation, sending invitations, making appointments for business meetings, transporting and assembling the exhibits.”
“There is hardly a unified formula for successful performance. It is directly related to the individual strategy for participation of each company “, commented the organizers from Inter Expo Center. And they add that it is essential in order to succeed to specify in advance the ultimate goal and the outcome that need to be achieved.
This is why, as a first step, Ruen Machinery determine the size of their stand. The scale would depend on the number and size of the machines that will be presented. The next step is sending invitations to contractors from Germany, stand design, etc.
It is evident that despite the summer is at the hight, the participants in TMT Expo 2019 do not waste a minute of their preparation time. The works are done at full speed and there are intensive communications, related to creating concepts, designing the stands and announcing the participation.
The importance of TMT Expo for the industry
The international exhibition is recognized by the industry as a major event for the sector. “TMT Expo is a very good opportunity to create new contacts and to get information about the novelties on the market”, commented from Totem Group.
In fact, according to representatives of the industry the exhibition is a major instrument in the marketing strategies of each company. Their participation provides conditions for the overall presentation of the brand and the creation of a corporate image. As a major advantage of Ruen Machinery, the participation in TMT Expo provides an immediate opportunity for on-site meetings and face-to-face business discussionsэ – opportunities that are getting increasingly rare in the modern busy scheduled everyday life. Furthermore: “It is very important that we compare ourselves with our competitors,” they added.
The presence of the companies provides a wonderful opportunity for them to demonstrate their machines, products and applications, representatives of the industry believe. And of course, they highlight the main advantage of TMT Expo – this is the place to create new contacts, consolidate the current business partnerships and a platform for meetings with current and prospective customers and suppliers.
We are exactly a month away from TMT Expo – the Bulgarian event of the year for the textile industry. From 25 to 27 September, together with the parallel exhibition COPIS dedicated to the advertising and printing communications, the forum will give an excellent opportunity to demonstrate machines, products and application. Each representative of the industry can make their registration on the site www.tmtexpo.bg.
Text and photos: TMT Expo