FAREWELL CÉLINE, LONG LIVE CELINE

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Well, we do not quite agree with this statement, actually. We miss the style, the beauty, that particular sense of aesthetics and the stunningly good designs by Céline. But all this belongs to the past. Because Hedi Slimane, the new creative director of the brand, has started writing new history. Everything started with deleting the entire Instagram profile of the brand, which was visually amazing at every level. It was then that it became clear changes were about to come. The brand’s new identity came with three new posts after everything else on the account was erased. The logo was also changed, taking as a model the fashion house’s original one from the 1960s. Together with this, a new website was revealed, which is entirely subordinated to Hedi Slimane’s aesthetics and signature style.

Bernard Arnault, who is the owner of LVMH, shares he is exceptionally happy that Hedi Slimane is going to take over CELINE. He also adds that he is impressed with Slimane’s work so far, as he is one of the most talented designers of our time. Hedi is going to supervise and develop the whole creative department, both for women’s and men’s fashion. Unfortunately, we cannot support Mr. Arnault’s point of view.

The collection that everyone was anticipating for so long was presented in the dark and was called Paris la Nuit. Hedi Slimane defines it as ‘The Diary of a Parisienne’. Everything looks quite alright. Up until the moment we recognised(we and the whole fashion world) the outrageous similarities of the designs with everything presented by Hedi from the time he was working for YSL.

Céline’s DNA seems to be irreversibly lost. Gone is that intimate sense of femininity, the connection that Phoebe Philo managed to create between the clients’ needs and their ideas. We miss the street, we miss the moment when the brand realised we had to work and then attend a cocktail party, or we simply have days when we don’t feel like being fancy, but we just want to feel good in our own skin. Hedi Slimane makes a drastic return of the young Parisian years, dresses us up in short skirts and expects us to be sexy. Isn’t this YSL’s role at the moment?

We are a hundred percent certain that a brand needs to continue its story. We believe in continuity, we believe in the fact that good traditions need to be followed. Because when we cross out and break up with something in such a categorical way, we first need to think about the fact whether the alternative we are suggesting is any better. In this case, at least in our point of view, it is definitely not. And we are going to miss Céline.


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LE NOUVEAU LOGO S'INSPIRE DIRECTEMENT DE CELUI, HISTORIQUE, DES ANNÉES 60. ⠀⠀⠀⠀⠀⠀⠀⠀ LA TYPOGRAPHIE EST MODERNISTE, DATANT DES ANNÉES 30. ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ L'ACCENT SUR LE "E" DISPARAIT PAR SOUCI DE RÉDUCTION ET DE PURETÉ, A L'INSTAR DES COLLECTIONS DES ANNÉES 60. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ L'ESPACEMENT ENTRE LES LETTRES A AUSSI ÉTÉ ÉQUILIBRÉ, LES LETTRES RAPPROCHÉES. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ LA MENTION "PARIS" TRÈS PRESENTE HISTORIQUEMENT, REVIENT DE MANIÈRE INSTITUTIONNELLE SUR LE NOUVEAU CONCEPT PACKAGING ET SUR LES GRIFFES DES NOUVELLES COLLECTIONS. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ LA MENTION "PARIS" NE FIGURERA PAS SUR LES CAMPAGNES PUBLICITAIRES INTITULÉES "CELINE". ⠀⠀⠀⠀⠀⠀⠀⠀⠀ #CELINEBYHEDISLIMANE

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Text: Thea Nikolova

Photos: Instagram

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