90—60—90 is a business! A business with proportions, nudity and values that are measured with a tailor’s tape measure. 90—60—90 is marketing! Marketing of the woman, the body, of sex. The holy trinity that the fashion industry imposed is bust—waist—hip. One of the top-sold products, not merely in our century, the female body brings pleasure to the eye, but also incomes of billions. No matter whether we talk about a Coca-Cola bottle hinting at a female silhouette or an advertisement for ouzo, we have all become consumers of this magic formula for “success”.
The question is, aren’t we becoming witnesses of some strange form of mass psychosis about this dream body and should we be worried that we do not fit in its standards? Because there are commonly-held clichés, misconceptions and many types of diets. The recipe is clear – if you don’t fit into the stereotype, but you have a solid bank account, then plastic surgery can achieve a lot. But isn’t this some misunderstanding of the childhood story about Cinderella? Achieving the best proportions in order to fit into the glass slipper should the prince come knocking on our door.
And, please, don’t get me wrong, I want to stress that fact that I like Adriana Lima and Miranda Kerr. But I also like Jennifer Lopez, Rubens’ paintings and the idea that I can eat a piece of choux pastry cake at lunch.
I am quite certain that strong women aren’t afraid of 100—80—105. They usually have their own businesses, which do not depend on any centimetres, and they like natural beauty just like me and most of my male friends. Yes, men like this type of beauty, they feel happy with it, they take it to the altar and to exotic cities. Isn’t Adele beautiful? Remember how she responded so easily and with such finesse to Lagerfeld’s attack on her about her weight some years ago.
And do not forget, Cinderella didn’t have implants, real-life business is not only about centimetres and the prince is usually just an ordinary colleague from work or university. If you possess other qualities which are not quantified in numbers, you may easily forget about the 90—60—90 formula and enjoy life without deception.
Text: Steffi Stoeva