Creative thinking is much more than flashlight ideas which come and go. It could be a successful pattern in managing a business or any other filed of existence that makes the world move ahead. Edward de Bono is the person who a few decades ago introduced the term lateral thinking. He is amongst the most respected consultants in creativity and the author of 62 books.

Probably the most popular creative system by Edward de Bono, born today, is the Six Thinking Hats technique. It is created as a simple, effective parallel thinking process that helps people be more productive, focused, and mindfully involved. This system is particularly significant to people and businesses that want to make maximum use of their creative potential. In a perfectly accessible way, you are presented with the opportunity to look at a specific situation in six different ways – from the point of view of emotions, facts, judgement, optimism, creativity and management of the whole thinking process.

Unconventional thinking requires a change in the direction of your ideas which will show things from a completely different angle, or help you interpret what you are searching for in fresh, original and entertaining ways. We reckon that these ideas by Edward de Bono will further motivate you to explore the multitude of unconventional solutions.

“Creativity is a great motivator because it makes people interested in what they are doing. Creativity gives hope that there can be a worthwhile idea. Creativity gives the possibility of some sort of achievement to everyone. Creativity makes life more fun and more interesting.”


“Creativity involves breaking out of established patterns in order to look at things in a different way.”


“One very important aspect of motivation is the willingness to stop and to look at things that no one else has bothered to look at. This simple process of focusing on things that are normally taken for granted is a powerful source of creativity.”


“There’s a danger in the internet and social media. The notion that information is enough, that more and more information is enough, that you don’t have to think, you just have to get more information – gets very dangerous.”


“If you wait for opportunities to occur, you will be one of the crowd.”


“An idea that is developed and put into action is more important than an idea that exists only as an idea.”


“Sometimes the situation is only a problem because it is looked at in a certain way. Looked at in another way, the right course of action may be so obvious that the problem no longer exists.”


“To be successful you have to be lucky, or a little mad, or very talented, or find yourself in a rapid growth field.”

Text: Ivayla Vlahova

Photos: Press

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