We do not look for legends only on the catwalk. More and more frequently they are out, in the streets, without any restrictions or dependencies, free and ready to become symbols for entire generations. The icon of today’s research could boast as the favourite of young and even younger people from at least five generations.
The story of Mini Cooper starts on the racing track, ready for competition. Even during its first years, it wins the Monte Carlo Rally several times. Fate, however, has chosen another role for it – that of an urban legend, which will conquer the hearts and the streets of the world.
In the spirit of the Mini design, the iconic models are still being manufactured to please the eyes and hearts not only of their admirers, but of all other people who love to travel in the city in a stylish, flexible and unforgettable way.
Regardless of the fact that a little bit more than a decade ago Mini joined the BMW team, it still retains its champion instinct up to the present day. And this is quite obvious. Particularly in the special limited editions, masterfully crafted in association with stars like Roberto Cavalli, Diane von Furstenberg, Versace, Dsquared2, Diesel and Calvin Klein.
Mini is only small at first glance, but then it becomes the size of an entire universe. And despite its nearly 60-year-old life on the road, it is yet to gather pace as an iconic brand.
Text: Ivayla Vlahova