Gucci give us another reason to dream about always returning to magnificent Florence. Even though the fashion industry around the world is not famous with its love for food, in Italy things are different. It seems like there, apart from the exquisite taste in clothes, they have also invented the cult for food. And we have absolutely nothing against it!
Gucci Osteria, which is located next to the historical PalazzoVecchio, offers a first-class gourmet experience (not that we doubt their refined taste) and is part of the museum space Gucci Garden, which is dedicated to the brand.
Even from January,2018 starts promisingly for the Italian fashion titans. Three-Michelin-star chef Massimo Bottura is going to unleash his imagination in Gucci Osteria. And what has he prepared for us? The place counts on Italian traditions and includes on its menu both Tortellini Parmigiano and pork specials, far from all the green salad that is so popular with the fashion society.
The interior represents wordlessly the philosophy of the international brand and literally floods the world with greenery. The idea is for the place to draw energy from Florence’s multicultural image, as an enchanting interaction between its Renaissance heritage and its colourful present.
The idea that Massimo Botturaintroduces here wins us from scratch – “travelling around the world, our cuisine interacts with everything we hear, see and taste”. According to Gucci, the menu includes both iconic dishes and conceptual provocations throughout the whole day.
Gucci Osteria is a part of the whole museum space that the international brand has opened. Created after Alessandro Michele’s idea, the place boasts a boutique with unique pieces, a cinema hall and exhibition spaces, comprising Gucci Garden Galleria and arranged by critic Maria Luisa Frisa.
Isn’t this, after all, what Italy’s magic is all about?
Text: Ivayla Vlahova