The 1970s – Muscles of steel
During the years when the hippie movement is spreading wider and wider and men are not particularly distinguishable from women, Arnold Schwarzenegger becomes a six-time Mister Olympia. Women get crazy about him while men are jealous, applaud him and take up bodybuilding themselves.
The 1980s – Athletic beauty
The series Baywatch is arousing more and more interest in athletic men with impeccably even bronze tan, rippling muscles, and preferably dressed in red lifeguard swimming shorts. Just like David Hasselhoff.
The 1990s – The grunge wave
The 90s are defined by the grunge rock wave because of the new generation of people who don’t care what they are wearing or how they look. Simply take a look at the images of Nirvana’s frontman Kurt Cobain. It wasn’t a problem for him to be a cute handsome guy and make thousands of admirers go crazy about him.
The 2000s – The metrosexual millennium
The century of metrosexual men. David Beckham is considered to be the standard of male beauty – a professional football player from Great Britain, having all the attributes of the new gentleman – taut abs, a stylish haircut and expensive clothes.
The 2010s – Negligent hipsters
Hipsters are taking over the world. Casual easiness, a beard, a slender or muscular build, vintage clothes, glasses, tattoos and an absent-minded gaze. Here he is – the ideal man is ready. Especially if his name is Ryan Gosling.
The present day
The beard and the long hair, pulled back in a small ponytail are growing more and more popular nowadays. This fashion trend is becoming so powerful and widespread that they even came up with the name lumbersexual for it.
Text: Fashion Inside